client Arthur C Easy – 100 yr-old private jewellery business.

audience status-driven, 35–75 yr-olds, conservative, high-net-worth individuals.

brief total communications program, including a marketing strategy, visual branding and market re-positioning.

solution a 1950’s movie style branding to reflect the company’s personality. Original photography used lush beautiful flowers to complement the products.

media stationery and catalogues.